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Managing Director Bauchi Radio Corporation urges broadcasters to uphold professionalism, promote peace

By, Musa Shehu Katagum

Bauchi Radio Corporation BRC and Falcon FM, Azare, have been described as strategic partners in promoting unity, peaceful coexistence and national development through effective broadcasting.
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‎The Managing Director of BRC and Zonal Coordinator of the Broadcasting Organisations of Nigeria BON, North-East Zone, Alhaji Umar Muhammad Shira, stated this when he led a management staff of BRC on a congratulatory and familiarisation visit to Falcon FM, Azare, to celebrate the commencement of its broadcasting operations and strengthen the relationship between the two stations.
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‎Alhaji Umar Shira said the visit was aimed at congratulating Falcon FM on its successful take-off and formally inviting the station to register with BON, which he described as an umbrella body for registered broadcasting organisations in Nigeria.
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‎He described BRC as a mother institution that has nurtured and developed young broadcasting professionals over the years, adding that previous managements had established cordial relationships with other media organisations.
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‎Alhaji Umar Shira urged the present management to sustain the tradition while calling on broadcasters to embrace professionalism, patriotism, hard work, good conduct and mutual cooperation in promoting peace and unity in society.
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‎The BRC Managing Director also emphasised the need for continuous training and capacity development for upcoming broadcasters to enable them meet the changing demands of the broadcasting industry.
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‎He commended the Initiator of Falcon FM for its commitment and investment in establishing the station, describing the initiative as a demonstration of vision and dedication to media development.
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‎Alhaji Umar Shira further urged the management to uphold the trust placed in them and assured Falcon FM of BRC’s readiness to collaborate with the station in promoting peace, unity and national development.
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‎Responding, the General Manager of Falcon FM, Azare, Alhaji Sabo Garba Dagauda, appreciated the Managing Director of BRC Bauchi and his counterpart from Albarka Radio, Bauchi, for the visit.
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‎He described Falcon FM as the first independent radio station in Northern Bauchi Senatorial District, established with clearly defined objectives.
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‎Alhaji Dagauda disclosed that the station commenced operations in August 2026 after obtaining its licence from the National Broadcasting Commission NBC.
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‎He acknowledged that the station had experienced challenges, particularly due to the large number of newly recruited staff, but expressed satisfaction with the progress made so far, especially in attracting listeners.
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‎The Falcon FM General Manager congratulated Alhaji Umar Muhammad Shira on his appointment as BON Zonal Coordinator for the North-East and pledged the station’s commitment to working closely with the association while seeking professional guidance and advice to enhance its operations.

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